I work with B2B SaaS marketing teams and provide B2B Google Ads strategies that focus on what your prospects and customers are ACTUALLY searching for, which results in consistent & predictable leads every quarter.
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You aren't bidding on keywords that target your SaaS's capabilities or outcomes which leads to expensive clicks that don't always convert.
You are expecting your Google Ads to create leads on autopilot from category terms - but instead you are showing up for terms that your competitors are absolutely dominating for because of their absurdly high ad budgets.
You are focusing on driving quantity of leads instead of high quality ones - which is a recipe for frustrated sales teams and disappointed stakeholders.
Understand exactly what your competitors are bidding on, what their ads look like, what their landing pages look like, and when their ads are showing. Find ways to stay away from big hairy competitors in your categories with ad scheduling data & keyword gap opportunities that Semrush, Ahrefs, and Spyfu miss using our first party research crawls.
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While I crawl for competitive research, I also develop a campaign & keyword plan based on interviews I have with your product, customer success, and sales teams to help identify terms that your prospects and existing customers use to identify their problems & search for solutions in Google. By doing this, I can strategically show up for longer tail, cheaper keywords that lead to higher quality conversions over time.
The urge to pivot when you are only 30 days into a new initiative is what stops great strategy from ever getting off the ground. I develop a realistic timeline that includes key data points we use as leading indicators if we are tracking towards the results we need. While developing projections, I also develop an AB testing roadmap for your campaigns to ensure that it is always testing something that ultimately moves the needle.
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When you work with me, you will have access to everything we work on in your very own custom, Notion Database. Expect Loom tutorials, call summaries, projections, and all optimizations placed in this convenient blueprint that you can keep forever. Here's an example blueprint.
Here are a few from some VPs of Marketing, Account Executives, Product Leads, CEOs, and Founders - all people that I work directly with during the initial 90 day engagement.
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We’ve been recognized by Clutch and other 3rd party sites as a top marketing Google Ads consultancy.
Fill out our form: Schedule your discovery call with Ian to go over your existing Google Ads performance and unique situation. Also during this call, a proposal meeting will be scheduled with key stakeholders at a later date.
Have Proposal Meeting - Go over suggested 90 day sprint, outlining a timeline for deliverables. Propose pricing for the 90 day engagement. Collectively choose a day to make a decision.
A. Choose to work with us by the decision date - YAY! Let's get going.
B. Decision date passes and offer expires - which means we will assume you did not choose to not work with us - sad :(
Develop smart, evergreen Google Ads rooted in competitive research, product, sales, and customer success insights.
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