Learn from Ian Binek on how to build world class digital marketing campaigns.
Paying an arm and a leg
Learning outdated tactics and strategies
And purchasing multiple courses of varying quality from multiple creators
We build exceptional PPC strategy plans. Below are a few things we recommend/build for our clients so they can see the best results.
We’ve compiled a list of our greatest of all time tactics - in addition to our cutting edge strategies that really knock the socks off of our clients customers and make them want to do business with them..
Our Systems Include:
Contrary to popular belief, you are likely operating off of only 10% of your competitor's PPC data.
We internally scrape their ads and get a crystal clear picture for your team (or is) to use to optimize your ads.
The biggest driver of inbound leads is not how optimized your ads are. It’s what you are actually offering AND how you are presenting and describing it to people. The same offer presented differently can have outlandishly different effects.
We iteratively work with you to get the best messaging possible on your website, outreach, social media and ads.
You’ve probably heard the ads talking about how you need a funnel if you want to revolutionize your business. Well we are here to tell you that it’s kinda true… but what you 100% also need is a cohesive brand.
Not only will you get an exceptionally designed and effective website but you will get a lead funnel that attracts, nurtures, and converts leads into buying customers.
The adage of SEO takes a long time and you have to wait 6 months to see results is no longer the case.
We have identifyed a no code and AI automated way to mass create new pages for your website that start ranking for very niche terms in just 30 days.
We’ve built an internal AI that analyzes client Google Ads accounts and optimizes the sh** out of them. It can keep tabs on all of your keywords, and turn off keywords that are overspending and haven’t driven conversions over the last year.
Pair this with bottom of funnel conversion tracking and this is an incredibly effective combo.
Most organizations suck at AB testing for 3 big reasons: they don’t do it right (test 2+ things at once), they don’t keep track of the results and iteratively test after it’s completed, and employee churn means AB test findings disappear over night.
We’ve cofounded a tool to track all of your social media and cold outbound AB tests so you can easily visualize performance and share insights for years to come.
This topic is growing in popularity but is very much still in its infancy. It’s centered around the idea that cold outbound is becoming more of a marketing function than sales due to efficiencies in place from enrichment and AI tools like Clay and Smartlead. With these tools you can build effective appointment setting funnels with very little man power involved.
We are data driven in the quantitative and qualitative sense. When you work with us, you will have the best possible tech stack installed on your site with reports that paint a crystal clear picture of what’s working & what’s not. And we are able to dive deeper into the numbers by analyzing website session recordings, heatmaps, and scroll depth analysis to understand how your website users are engaging with your brand - and how that affects your inbound ROI.
That’s right. We are doing this almost all entirely for you. We will need your help getting caught up to speed with your brand and your ICP - as well as any existing marketing campaigns & CRM - but after that all that is required is your approval & feedback on everything we are producing.
We are so excited for you. When have you ever worked with an agency, or anyone for that matter, who has delivered high quality mechanisms every single week for 30 days straight. We are willing to be never - but even if you have - then you know that this is rare. And we are so confident that we will complete this whole system for you in 30 days - but if we don’t - we will pay you back every penny. (but that’s not going to happen ;))
We’ve compiled a list of our greatest of all time tactics - in addition to our cutting edge strategies that really knock the socks off of our clients customers and make them want to do business with them.
Our Greatest Hits:
Contrary to popular belief, you are likely operating off of only 10% of your competitor's PPC data. We internally scrape their ads and get a crystal clear picture for your team (or is) to use to optimize your ads.
The biggest driver of inbound leads is not how optimized your ads are. It’s what you are actually offering AND how you are presenting and describing it to people. The same offer presented differently can have outlandishly different effects. We iteratively work with you to get the best messaging possible on your website, outreach, social media and ads.
You’ve probably heard the ads talking about how you need a funnel if you want to revolutionize your business. Well we are here to tell you that it’s kinda true… but what you 100% also need is a cohesive brand. Not only will you get an exceptionally designed and effective website but you will get a lead funnel that attracts, nurtures, and converts leads into buying customers.
The adage of SEO takes a long time and you have to wait 6 months to see results is no longer the case. We have identifyed a no code and AI automated way to mass create new pages for your website that start ranking for very niche terms in just 30 days.
We’ve built an internal AI that analyzes client Google Ads accounts and optimizes the sh** out of them. It can keep tabs on all of your keywords, and turn off keywords that are overspending and haven’t driven conversions over the last year. Pair this with bottom of funnel conversion tracking and this is an incredibly effective combo.
Most organizations suck at AB testing for 3 big reasons: they don’t do it right ( test 2+ things at once), they don’t keep track of the results and iteratively test after it’s completed, and employee churn is the single most common reason AB test findings disappear over night. We’ve cofounded a tool To track all of your social media and cold outbound AB tests so you can easily visualize performance and share insights for years to come.
This topic is growing in popularity but is very much still in its infancy. It’s centered around the idea that cold outbound is becoming more of a marketing function than sales due to efficiencies in place from enrichment and AI tools like Clay and smartlead. With these tools you can build effective appointment setting funnels with very little man power involved.
We are data driven in the quantitative and qualitative sense. When you work with us, you will have the best possible tech stack installed on your site with reports that paint a crystal clear picture of what’s working & what’s not. And we are able to dive deeper into the numbers by analyzing website session recordings, heatmaps, and scroll depth analysis to understand how your website users are engaging with your brand - and how that affects your inbound ROI.
Click through our tabs to get better understanding of what each part of our offer looks like.
We will use a quick 60 minute workshop to get caught up to speed on strategic cohorts of individuals we should be targeting with our advertising.
We will work with you to develop a lead magnet that resonates with your ICP and drives more leads that enter your email drip sequence.
We develop a landing page that is optimized for UI, UX, Load Time, and CRO.
We perform a comprehensive review of your website's load speed and on page SEO and make small updates to speed up load times/recommend updates to enhance site SEO performance.
We will develop PPC Campaigns that are optimized & capitalize on your competitors shortcomings.
We will develop comprehensive social media campaigns that target unique sets of your ICP & ensures that we are staying top of mind with retargeting -esque placements & messaging.
Not every lead is going to be ready to buy. So it's vital that we have measures in place to nurture these leads and stay top of mind with a couple emails a week that help educate the lead to make a buying decision.
We will setup crystal clear reporting for our ad performance and for your pipeline so we can tie revenue back to our advertising efforts & prove ROAS.
We publish content quite frequently with podcasts and tutorial walk through videos that your team can use to implement our custom strategies for your team.
Collaborating with Ian is like having an ace up your sleeve. I worked with Ian on several initiatives across Rule 1's portfolio, each using various marketing technologies and having disparate requirements, resulting in wildly successful (valuable) outcomes. I could not recommend Ian more highly -he is a professional and an expert in his craft as well as a personable, knowledgeable, and kind human being.
Ian is a digital marketing genius! We saw direct impact on our sales from the work Ian did. Our sales grew 280% last year as a young start-up, and we attribute a lot of that success from the successful campaigns that Ian's team brought to us.
Ian is an incredible digital marketer and a pleasure to work with.
Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.
Ian is so focused on getting results and using the optimal resources and investment to do so.
Working with Ian was an absolute pleasure. He is an expert in his field.
Ian communicates well and is honest and trust worthy.
They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.
With Ian's help we generated an additional six figures a month in revenue.
We have been happy customers and cannot think of any areas to improve on!
More prospects are finding us online, and sales opportunities are up.
They learn your business, trust your insight, and deliver accordingly.
They were timely with their posts and responses to reviews.
They were able to take our brand from a relatively unknown product to the #1 organic search.
Their exceptional communication skills and high level of organization truly sets them apart.
Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.
Ian's affable personality made our time together enjoyable.
I was very pleased with our work together.
They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.
I never had to worry about deadlines or status, because I knew things would be done.
"They're innovative and creative, and have such a passion for their work. As a startup, we need frequent pivoting, and they are so flexible and ready for trying new things."
"With Ians help we generated an additional six figures a month in revenue."
"They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas."
We have done the research for you and put it together in a nice little table below 👇
From the Desk of Ian Binek
Currently Salt Lake City, Utah
Beautiful, Sunny Day
Wed May 15, 2024
Re: Why you should consider us…
Well, I’d be a little concerned if you weren’t skeptical. Unfortunately the digital marketing industry is plagued by fly by night agencies that overpromise and under deliver.
And when you think about it, it’s really easy to say you own digital marketing agency. All someone needs to do is create a website, make a video claiming they’re the best, create a campaign on Facebook/Google and hit publish.
Done. Easy.
What’s not easy to do, however, is…
That’s what you get when you work with me.
I have “been there” and “done that” for our B2B tech clients - and we know a thing or two about taking your business from 0 to $50,000 Inbound MRR in just under a year.
I seek to deliver a strategy that can be created, placed, and empowers your team to produce top tier Google Ads campaigns thus driving consistent inbound pipeline.
Until then…
Ian Binek
Founder & CEO, Optimize Your Marketing
In the B2B SaaS & Cybersecurity world, timing & speed is everything. That’s why we build your inbound machine fast. 30 days from now, you could have a completely brand new machine that generates leads on autopilot. That is guaranteed, or we will pay you back your deposit with no questions asked.
P.S. We have never had to enact the guarantee - everyone has always gotten their machine complete in 30 days or less.
Here are just a few of the things they've said about him :)
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Collaborating with Ian is like having an ace up your sleeve. I worked with Ian on several initiatives across Rule 1's portfolio, each using various marketing technologies and having disparate requirements, resulting in wildly successful (valuable) outcomes. I could not recommend Ian more highly -he is a professional and an expert in his craft as well as a personable, knowledgeable, and kind human being.
Ian is a digital marketing genius! We saw direct impact on our sales from the work Ian did. Our sales grew 280% last year as a young start-up, and we attribute a lot of that success from the successful campaigns that Ian's team brought to us.
Ian is an incredible digital marketer and a pleasure to work with.
Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.
Ian is so focused on getting results and using the optimal resources and investment to do so.
Working with Ian was an absolute pleasure. He is an expert in his field.
Ian communicates well and is honest and trust worthy.
They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.
With Ian's help we generated an additional six figures a month in revenue.
We have been happy customers and cannot think of any areas to improve on!
More prospects are finding us online, and sales opportunities are up.
They learn your business, trust your insight, and deliver accordingly.
They were timely with their posts and responses to reviews.
They were able to take our brand from a relatively unknown product to the #1 organic search.
Their exceptional communication skills and high level of organization truly sets them apart.
Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.
Ian's affable personality made our time together enjoyable.
I was very pleased with our work together.
They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.
I never had to worry about deadlines or status, because I knew things would be done.
Clutch is a 3rd party vendor that finds the top agencies in the world to develop lists for companies to choose from.
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What to expect on our discovery call 👇
Introductions
Where you're located, what's the weather like, etc.
Discuss Partnerships, Sponsorships, Collabs, or Services
Want to collaborate? Want to sponsor a podcast episode? Want me to work with you?
Wrap Up
Address next steps.
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Learn complex digital marketing topics fast and affordably
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