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Ian Binek
CEO & Advertising Lead
There is a stigma in the Google Ads world right now about how people only want to focus on bottom-of-funnel (category) terms.
Every campaign you launch should address your customer's objections.
Missing just 1 of these will limit the success you can see from your campaigns (Success is indicated by the overlap of all 4 things)
We outline all of these tests in our Google Ads Strategy plans - with tutorials on how to set these up.
I've been asked this 100s of times over the last decade - and yet the answer always remains the same.
In my opinion, these are the 6 kinds of Google Ads campaigns B2B marketers can run.
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