We will create a list of your ideal customer prospects and upload them into the LinkedIn Ads manager so we can find their profiles and target them with your ads.
When you work with us, you get campaign strategy and execution - and full funnel marketing support from our industry expert designers, copywriters, and web developers.
This isn’t our first rodeo. We’ve placed 100s of campaigns for clients using LinkedIn Ads so there isn’t a thing we can’t help your company with. P.S. We stay up to date with all the changes happening in the campaign manager as well so we are always ahead of the curve.
We will build a list of your ideal customers for you based on our complimentary persona & branding workshop.
We will upload that list into your LinkedIn Campaign Manager so we can show sponsored LinkedIn content to those folks.
We will develop a piece of long form content to use as a lead generator for your business.
After your target audience interacts with your lead generating content, we will show them ads that introduce your brand and discuss how you solve their biggest problems.
We take the guesswork out of your campaigns. We track signups, booked meetings, and downloads so you know what’s working and what’s not.
We keep your brand top of mind by following up with your target audience via text ads and sponsored placements.
Investing in LinkedIn Ads offers companies a strategic avenue to reach over 700 million professionals worldwide, facilitating precise targeting based on job titles, industries, and seniority levels.
With a professional mindset prevalent among users, LinkedIn serves as an ideal platform for generating high-quality leads and fostering B2B connections, enabling companies to effectively distribute content and engage with decision-makers. Leveraging advanced targeting options and robust analytics, LinkedIn Ads provides measurable results while also facilitating brand awareness and thought leadership within industries.
Overall, LinkedIn Ads present companies with a valuable opportunity to expand their reach, drive leads, and establish a prominent presence among their target audience in the professional sphere.
Collaborating with Ian is like having an ace up your sleeve. I worked with Ian on several initiatives across Rule 1's portfolio, each using various marketing technologies and having disparate requirements, resulting in wildly successful (valuable) outcomes. I could not recommend Ian more highly -he is a professional and an expert in his craft as well as a personable, knowledgeable, and kind human being.
Ian is a digital marketing genius! We saw direct impact on our sales from the work Ian did. Our sales grew 280% last year as a young start-up, and we attribute a lot of that success from the successful campaigns that Ian's team brought to us.
Ian is an incredible digital marketer and a pleasure to work with.
Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.
Ian is so focused on getting results and using the optimal resources and investment to do so.
Working with Ian was an absolute pleasure. He is an expert in his field.
Ian communicates well and is honest and trust worthy.
They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.
With Ian's help we generated an additional six figures a month in revenue.
We have been happy customers and cannot think of any areas to improve on!
More prospects are finding us online, and sales opportunities are up.
They learn your business, trust your insight, and deliver accordingly.
They were timely with their posts and responses to reviews.
They were able to take our brand from a relatively unknown product to the #1 organic search.
Their exceptional communication skills and high level of organization truly sets them apart.
Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.
Ian's affable personality made our time together enjoyable.
I was very pleased with our work together.
They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.
I never had to worry about deadlines or status, because I knew things would be done.
LinkedIn offers a variety of ad formats to suit different campaign objectives, including Sponsored Content, Sponsored InMail, Text Ads, Dynamic Ads, and Video Ads. Each format has its unique benefits and can be tailored to specific goals such as brand awareness, lead generation, or website visits.
LinkedIn's robust targeting options allow you to reach your ideal audience with precision. You can target users based on demographics (such as job title, company size, industry, and location), interests, behaviors, and even specific LinkedIn groups or company followers. This ensures that your ads are seen by the most relevant professionals for your business.
LinkedIn is a powerhouse for B2B advertising due to its professional user base of over 700 million members worldwide. Advertising on LinkedIn allows you to connect with decision-makers, influencers, and professionals in your industry, making it an ideal platform for generating high-quality leads, fostering business relationships, and showcasing thought leadership content.
LinkedIn provides robust analytics and reporting tools that allow you to track the performance of your ad campaigns in real-time. You can measure key metrics such as impressions, clicks, click-through rates, leads generated, and conversions. With this data, you can assess the effectiveness of your campaigns and make data-driven decisions to optimize future campaigns for better results.
At Optimize Your Marketing, our LinkedIn ad services are tailored to meet the unique needs of your business. We combine our expertise in digital marketing with a deep understanding of LinkedIn's advertising platform to create customized strategies that drive results. From campaign setup and targeting optimization to ad creative design and performance analysis, we provide end-to-end solutions to help you achieve your marketing goals effectively on LinkedIn.