Ian Binek, a young lad, had always been into science. Growing up, he used to experiment on himself to help learn more about his skin blemishes. He discovered that some foods caused more breakouts than others - which fascinated him. When we was in high school, he was studying plant diseases and the effects of organic vs synthetic fungicides. Yep, big time nerd. He even spent the hot Georgia summers in a peanut field studying meteorology - we won’t even try to explain what that is.
Ian thought he was going to study chemical engineering and become a scientist! But oh boy, did life throw him a curve ball.
Somehow, the advertising gods discovered him while he least expected it. While studying for Calculus and spending hours on YouTube watching tutorials.
You see, he had been seeing ads and ads talking about starting an advertising agency. And the one that stuck was the one that started calling advertising a science.
A curious Ian couldn’t resist and the learning began. The rest is history.
Ian still went to GT, still worked in Corporate America, and then finally at the beginning of 2024, decided that the marketing scientist revolution was ready to begin.
And here we are, present day, Optimize Your Marketing is an infant agency with high hopes and a vision to become a leader in the digital marketing & optimization world.
Lead by Ian, Optimize is setting it’s sights on becoming the most trusted organization to solve the biggest data & advertising challenges that businesses face every day.
We hope you choose to join us on this journey… and if you don’t, well, we hope you join us in the future ;)
Hey everyone 👋 Yes, I have seen Big Foot. Somehow I survived.
But on a serious note, thanks for checking out our about us page. Us, means me right now. I started Optimize as an agency and had a team for a bit - but quickly realized that my strongest skill set was with Google Ads.
With a lot of experience in B2B SaaS working with CEOs/Founders/CMOs - it just felt natural to niche down. So here we are - creating Google Ads Blueprints for CMOs/VPs/Directors of B2B SaaS orgs.
So far so good :) I talk about Google Ads EVERY SINGLE DAY on my LinkedIn - so if you want to learn more about my strategies - then check me out there!
And before you think I finish this off without saying something personal - think again - I am a HUGE nerd.
I play video games like Dark Souls and refuse the urge to SMASH my TV every time I die. Believe it or not, I used to be a semi professional fortnite player. I streamed to viewers on Twitch and played against big names like Tfue, Ninja, and NickEh30. Good times.
But all good things come to an end. I worked in corporate for a bit and startup land a little longer. Then I said heck, let's see what consulting is like.
And that's my life in a nutshell. Oh yeah, last thing - currently I am a digital nomad - so depending on when you talk to me - I could be in a town near you XD < Btw, that was not supposed to be creepy!
Hope you have a great day, and I look forward to meeting with you ... on Google Meets 😂
To Your Success,
Ian "Google Ads Blueprints" Binek
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Develop smart, evergreen Google Ads rooted in competitive research, product, sales, and customer success insights.
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