The Optimize Your Marketing Podcast
The Optimize Your Marketing Podcast is a dedicated space for B2B demand generation marketers to stay up to date on the latest news & trends in the Google Ads space.
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The Impact of Reddit in Search Results Feat. Evan Sherbert, SEO Manager @ G2
Evan Sherbert, SEO Manager at G2, discusses the role of SEO in driving targeted visibility and traffic to core page types on G2.
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A Unique Take On CRO: Consumption Rate Optimization Feat. Tas Bober | S2 Ep 7
In this episode of the Optimize Your Marketing podcast, host Ian Binek interviews Tas Bober, a LinkedIn expert and landing page expert.
The Value of SEO in Content Marketing Ft. Amy Stewart | S2 Ep6
In this episode, Ian Binek interviews Amy Stewart, the Associate Director of Content at PayScale, about her priorities as a content lead and strategies for brand awareness.
AI Isn't Taking Marketing Directors Jobs... Yet Ft. Laura Bavetz, Idera | S2 Ep 5
In this episode of the Optimize Your Marketing podcast, host Ian Binek interviews Laura Bavetz, the marketing director at Idera, a large software company.
Top Mistakes CMOs in B2B SaaS Companies Make
Ian Binek interviews Ben Scandlen, the CEO of Mosaic Growth Solutions, about fractional CMOs and the B2B SaaS marketing industry.
Marrying Data & Design Ft. Weaver & Fraser Ellard | S2 Ep3
In this pod, I sit down with Weaver and Fraser Ellard of Dodeka Digital to discuss attributing revenue to all marketing activities - and prepping campaigns to be beautifully designed before going live.
Unveiling hidden secrets of SEO with Alec Beard | Ep 013
In this pod, I will be chatting with Alec Beard, CEO of StoryWon and discussing cutting edge SEO hacks that you can use to rise in the Google Search rankings.
Discover the Secrets of B2B Marketing Automation with Jon Farah | Ep 012
In today's podcast, I got a chance to interview B2B Marketing Automation expert Jon Farah. Jon is the founder of PBLC and has been an agency friend for over a year now.
The Best Free Marketing Tech Stack in 2024 | Ep 011
In this pod, In this blog, we will cover the primary components of your tech stack and what we recommend in terms of free software to install on your site.
About your host
👋 Hi there! I am Ian Binek
I've been in the Google Ads space for the past decade and boy has it changed since 2014. I'm so excited to chat with industry leading experts and discuss deep topics in the PPC space. Interested in being a guest? Send me a DM on LinkedIn :)
