Marrying Data & Design Ft. Weaver & Fraser Ellard | S2 Ep3

In this pod, I sit down with Weaver and Fraser Ellard of Dodeka Digital to discuss attributing revenue to all marketing activities - and prepping campaigns to be beautifully designed before going live.

Learn more about our guest

It's always a pleasure to host such amazing and knowledgeable industry experts. Interested in being interviewed? Contact us at ian@optimize.marketing or DM Ian Binek on LinkedIn.

Summary

Dodeka Digital is a family-run marketing agency that focuses on driving revenue through marketing. They specialize in serving B2B software companies and offer services in demand generation, PPC, digital strategy, branding, and website development. They prioritize putting the client first and creating custom solutions that align with their goals. One of their successful case studies involved revamping a client's outdated brand and website, implementing thought leadership content, and running PPC ads to drive revenue. Weaver and Fraser believe that PPC is often overrated and poorly utilized, with misaligned incentives between agencies and clients. They emphasize the importance of a holistic approach to marketing and the need for agencies to care about the entire customer journey, not just generating leads. In this conversation, Weaver and Fraser discuss overrated and underrated marketing tactics, as well as coping with stress as an entrepreneur. They emphasize the importance of focusing on user experience rather than following industry standards, and the value of A/B testing in marketing. They also highlight the need for rest and reflection to manage stress effectively. Listeners can reach out to Weaver and Fraser through the Dodeka Digital website.

Keywords

Dodeka Digital, marketing agency, revenue driving, B2B software companies, demand generation, PPC, digital strategy, branding, website development, client-first approach, custom solutions, case study, outdated brand, thought leadership content, PPC ads, misaligned incentives, holistic approach, customer journey, marketing tactics, user experience, industry standards, A/B testing, coping with stress, rest and reflection

Takeaways

  • Dodeka Digital is a family-run marketing agency that focuses on driving revenue through marketing for B2B software companies.
  • They offer services in demand generation, PPC, digital strategy, branding, and website development.
  • They prioritize putting the client first and creating custom solutions that align with their goals.
  • One of their successful case studies involved revamping a client's outdated brand and website, implementing thought leadership content, and running PPC ads to drive revenue.
  • Weaver and Fraser believe that PPC is often overrated and poorly utilized, with misaligned incentives between agencies and clients.
  • They emphasize the importance of a holistic approach to marketing and the need for agencies to care about the entire customer journey, not just generating leads. Focus on user experience rather than blindly following industry standards.
  • A/B testing is an underrated marketing tactic that can transform marketing efforts and improve efficiency.
  • Take breaks and engage in activities that bring rest and refreshment to manage stress effectively.
  • Identify the end goal and purpose behind your work to maintain perspective and balance in life.
  • Reach out to Weaver and Fraser through the Dodeka Digital website for marketing discussions and collaboration.

Chapters

00:00 Introduction and Background of Dodeka Digital

07:15 Driving Revenue Through Marketing for B2B Software Companies

11:18 Revamping Brands and Websites to Generate Revenue

21:58 The Importance of a Holistic Approach to Marketing

25:02 The Power of A/B Testing

31:05 Managing Stress: Rest and Reflection

35:38 Finding Purpose and Balance

39:42 Connect with Weaver and Fraser

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