The Value of SEO in Content Marketing Ft. Amy Stewart | S2 Ep6

In this episode, Ian Binek interviews Amy Stewart, the Associate Director of Content at PayScale, about her priorities as a content lead and strategies for brand awareness.

Learn more about our guest

It's always a pleasure to host such amazing and knowledgeable industry experts. Interested in being interviewed? Contact us at ian@optimize.marketing or DM Ian Binek on LinkedIn.

In this episode, Ian Binek interviews Amy Stewart, the Associate Director of Content at PayScale, about her priorities as a content lead and strategies for brand awareness. They discuss the importance of creating unique and valuable thought leadership content, the role of SEO in content marketing, and the potential impact of AI on the industry. Amy emphasizes the need for original and insightful content that solves customer challenges. She also highlights the dangers of relying too heavily on AI-generated content and the importance of strategic planning in marketing.

Keywords: content marketing, thought leadership, brand awareness, priorities, SEO, AI, strategic planning

Chapters

00:00 Introduction and Priorities as a Content Lead

01:36 Creating Unique and Valuable Thought Leadership Content

30:26 The Importance of Strategic Planning in Marketing

32:59 Tailoring Marketing Strategies to Company Differentiation

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