Business to Business

Brick & Mortar Local SEO

Gas Logs ETC is a brick and mortar retail store specializing in the sale of gas logs for fireplaces. Located in a competitive market, Gas Logs ETC sought the expertise of Optimize Your Marketing LLC to improve their online visibility and increase search rankings on Google.

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Gas Logs ETC


January 4, 2024



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Gas Logs ETC faced challenges in ranking competitively on search engine results pages (SERPs), limiting their online reach and potential customer base. The objective was to enhance their online presence, increase website traffic, and ultimately drive more customers to their physical store.


  1. Improve search engine rankings to increase online visibility.
  2. Enhance website performance and user experience.
  3. Increase the number of backlinks and online presence through off-page SEO.
  4. Drive more traffic to the Gas Logs ETC website and physical store.

Optimization Strategy:

Optimize Your Marketing LLC devised a comprehensive strategy to address Gas Logs ETC's challenges and achieve their objectives:

  • Technical SEO:
  • Conducted a thorough technical SEO audit to identify and address issues affecting search engine rankings.
  • Minified JavaScript, reduced unused CSS, and fixed broken backlinks to improve website performance and loading speed.
  • On-Page SEO:
  • Conducted keyword research to identify relevant and high-traffic keywords for Gas Logs ETC.
  • Implemented on-page SEO strategies, optimizing meta tags, headers, and content to improve search engine visibility for targeted keywords.
  • Rank Improvement:
  • Monitored search rankings regularly to track progress.
  • Achieved a significant improvement in search rankings, jumping from position 7 to position 2 on Google Search within 30 days.
  • Off-Page SEO:
  • Initiated off-page SEO efforts to increase the number of backlinks.
  • Expanded Gas Logs ETC's online presence by getting listed on additional directories and industry-related websites.
  • Referring Domains Increase:
  • Gained 10 new referring domains within the next 30 days through targeted off-page SEO efforts.


  • 150% Increase in Website Speed:
  • The technical SEO improvements led to a notable 150% increase in the website loading speed, enhancing the user experience.
  • Google Search Ranking Improvement:
  • Gas Logs ETC jumped 5 spots in Google Search, reaching the coveted number 2 position within a 30-day period.
  • Increased Referring Domains:
  • The off-page SEO initiatives resulted in the acquisition of 10 new referring domains, contributing to improved search rankings across multiple pages.

Client Testimonial:

Larry Zombo, the owner of Gas Logs ETC, expressed his satisfaction, stating, "The Optimize Your Marketing team is professional, has exceptional communication, and sends very informative videos. I highly recommend them to small business owners looking for great performance, and to learn along the way."


Optimize Your Marketing LLC successfully executed a comprehensive SEO strategy for Gas Logs ETC, leading to a substantial improvement in search rankings, website speed, and online visibility. By addressing technical SEO issues, implementing on-page optimizations, and conducting effective off-page SEO, the agency delivered tangible results that directly impacted Gas Logs ETC's online presence and bottom line. Larry Zombo's positive feedback reflects the success of the 60-day project in achieving the client's goals and providing a valuable learning experience along the way.