We work with B2B tech companies and optimize the hell out of their Google & Bing campaigns using our first party competitive research and cutting edge strategy.
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Founder, Ian Binek - B2B PPC Expert For Tech Companies
Testimonials
Award Winning Consultancy
Case Studies
Their PPC ads need to recognize a higher ROAS.
Their PPC ads are driving too many unqualified leads.
Their PPC ads are driving high CPC's and are burning through budget on low intent terms.
Whether you need an audit, looking for active management, or strategy & PPC leadership - we have got you covered.
Get an audit of your PPC campaigns from marketing optimization experts.
We will actively manage & optimize your PPC campaigns.
We will lead your PPC strategy & strategically launch new campaigns to run on your behalf.
We are PPC optimization experts. We tailor our entire engagement around delivering the highest quality PPC campaigns possible. We do this with competitive reserach, AI optimizations, visualized AB tests, a custom portal, a lot of no code automations to simplify reporting, and custom strategy meetings.
Check out some of our favorites below 👇
We publish content quite frequently with podcasts and tutorial walk through videos.
We conduct first party scrapes in the Google Search and share a custom portal to that data with all of our clients.
We use AI to help run analysis on your account 24/7 so that we can make daily changes that add up to major budget savings every month.
Our founder co-founded AB Wizard to help track & visualize AB tests across all major PPC & social ad channels. Every client will have a custom dashboard that showcases their AB test learnings.
Collaborating with Ian is like having an ace up your sleeve. I worked with Ian on several initiatives across Rule 1's portfolio, each using various marketing technologies and having disparate requirements, resulting in wildly successful (valuable) outcomes. I could not recommend Ian more highly -he is a professional and an expert in his craft as well as a personable, knowledgeable, and kind human being.
Ian is a digital marketing genius! We saw direct impact on our sales from the work Ian did. Our sales grew 280% last year as a young start-up, and we attribute a lot of that success from the successful campaigns that Ian's team brought to us.
Ian is an incredible digital marketer and a pleasure to work with.
Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.
Ian is so focused on getting results and using the optimal resources and investment to do so.
Working with Ian was an absolute pleasure. He is an expert in his field.
Ian communicates well and is honest and trust worthy.
They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.
With Ian's help we generated an additional six figures a month in revenue.
We have been happy customers and cannot think of any areas to improve on!
More prospects are finding us online, and sales opportunities are up.
They learn your business, trust your insight, and deliver accordingly.
They were timely with their posts and responses to reviews.
They were able to take our brand from a relatively unknown product to the #1 organic search.
Their exceptional communication skills and high level of organization truly sets them apart.
Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.
Ian's affable personality made our time together enjoyable.
I was very pleased with our work together.
They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.
I never had to worry about deadlines or status, because I knew things would be done.
We have done the research for you and put it together in a nice little table below 👇
We’ve been recognized by Clutch and other 3rd party sites as a top marketing optimization agency.
From the Desk of Ian Binek
Currently Salt Lake City, Utah
Beautiful, Sunny Day
Wed May 15, 2024
Re: Why you should consider us…
Well, I’d be a little concerned if you weren’t skeptical. Unfortunately the digital marketing industry is plagued by fly by night agencies that overpromise and under deliver.
And when you think about it, it’s really easy to say you own digital marketing agency. All someone needs to do is create a website, make a video claiming they’re the best, create a campaign on Facebook/Google and hit publish.
Done. Easy.
What’s not easy to do, however, is…
That’s what you get when you work with Optimize Your Marketing.
We have “been there” and “done that” for our B2B tech clients - and we know a thing or two about taking your business from 0 to $100,000K Inbound MRR in just under a year. (Re: Red Sentry’s Case Study)
We seek to not only bring incredible results, but to delight you during the whole process. We pride ourselves on our exceptional communication & responsiveness.
I can’t wait to meet you + build your inbound marketing machine.
Until then…
Ian Binek
Founder & CEO, Optimize Your Marketing
Within 24 Hours: 30 Minute Discovery Call Planned - Uncover what's working and what's not, let you know if we think we are a good fit, read level access to platforms
Within 3-5 Business Days: 60 Minute Account Audit + PPC Strategy Tailored Towards Your Company.
Within 2-3 Business Days: 30 Minute Decision Time Call - Let's address any concerns before getting started.