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Cybersecurity (Penetration Testing & Vulnerability Scanning Software)

SEO, PPC & Web Design for Cybersecurity Company

Optimize Your Marketing was hired by a cybersecurity company to help with their SEO, PPC, and website design efforts.
Client Name
Red Sentry
Paid Search & Paid Media
280% Revenue Growth in 2023
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Valentina Flores
CEO, Red Sentry

About Red Sentry

Red Sentry's SaaS offering of a vulnerability scanner was struggling to find product/market fit. To keep the lights on, we started marketing Pentests as a service offering. We did this by creating highly optimized paid search & retargeting paid media campaigns that took buying intent from the search engines and closed them through nurtured retargeting ads on LinkedIn and Meta.

"As a startup, we were competing with large giants in our industry with unlimited ad spend. Ian was able to take our budget and create an entire strategy to not only compete with these giants, but to beat them. He did everything, from SEO optimization to pay-per-click strategy to website design. He is incredibly data-driven and frequently employed A/B testing to make sure we were moving forward as strong as possible. As a CEO, I never had to worry about ad strategy, because I knew Ian had it covered and I trusted him completely."

Valentina Flores

The Optimize Strategy

A huge amount of focus was spent on the pentest side of the business due to the high MRR that is started to drive. We were spending $20K on paid search and paid media - with a rough split of 80-20 respectively amongst the platforms. We were closing 4-5% of the clicks that came from "purchase intent" keywords on our landing page while capturing another roughly 8% with retargeting display ads, LinkedIn, and Meta ads. While growing the pentest side of the business, we also successfully incorporated PLG campaigns for the vulnerability scanner. By iteratively testing new channels, audiences, and messages - we were able to drive new signups daily and track those users usage rates on the scanner. In order to maintain efficient tracking of CRM data with our paid ads efforts - we were able to create a custom logic form inside of their Webflow website that fired an API in their signup process on their platform, that maintained the advertisement's meta data. This was crucial for identifying what sources that signups were coming from. We found PMF once we started to consistently drive new users that stuck and didn't churn.

"I never had to worry about deadlines or status, because I knew things would be done."

Valentina Flores


By the end of our initial engagement, we saw massive revenue growth from the pentest paid search & paid media campaigns and a significant increase in signups from various sourced PMF opportunities. We chose the winning campaign with the highest ROAS for the vulnerability scanner and advised the team on how to advertise to this ICP moving forward. The pentest advertising campaigns still drive $100K's per month and are an incredibly optimized set of paid search and paid media ads. In 2023, we increased Red Sentry's Inbound revenue by almost 300%. We continue to provide strategic oversight & campaign optimization through AB testing their paid search and paid media campaigns - while tracking a 2-3x ROI in their Hubspot CRM dashboards.

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