Optimize Your Marketing - A PPC Optimization Consultancy

Optimized B2B PPC Strategy For Growth Startups

We work with B2B tech companies and optimize the hell out of their Google & Bing campaigns using our first party competitive research and cutting edge strategy.

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5-star rating
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Founder, Ian Binek - B2B PPC Expert For Tech Companies

30

Testimonials

Clutch

Award Winning Consultancy

10

Case Studies

Cracking the code on PPC campaigns is Hard in 2024 😭

B2B Tech Companies come to us when:

01.

Their PPC ads need to recognize a higher ROAS.

02.

Their PPC ads are driving too many unqualified leads.

03.

Their PPC ads are driving high CPC's and are burning through budget on low intent terms.

Audit. Optimize. Lead.

Our PPC Optimization Offerings

Whether you need an audit, looking for active management, or strategy & PPC leadership - we have got you covered.

PPC Audit

1

Get an audit of your PPC campaigns from marketing optimization experts.

Learn More

Optimized PPC Campaigns

2

We will actively manage & optimize your PPC campaigns.

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PPC Strategy & Execution

3

We will lead your PPC strategy & strategically launch new campaigns to run on your behalf.

Learn More
Difference Makers

What To Expect

We are PPC optimization experts. We tailor our entire engagement around delivering the highest quality PPC campaigns possible. We do this with competitive reserach, AI optimizations, visualized AB tests, a custom portal, a lot of no code automations to simplify reporting, and custom strategy meetings.

Competitive Research

We will constantly monitor your competitors and identify when they are bidding on keywords crucial to your business.
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Daily Optimizations

We will be in your accounts daily making adjustments that save $10s of dollars daily.
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Visualized AB Tests

We will use AB test visualization software to aggregate your AB tests and collect deeper insights.
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Client Dashboard

We create a custom dashboard and embed it in a password protected portal where we aggregate all of our important tools and docs for your use.

Weekly Updates

We will send weekly performance updates via your own Slack channel and through your email inbox.
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Synced CRM

We will sync your CRM to your Google Ads account and setup offline conversion syncs to ensure you always track qualified leads as a KPI.
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Quarterly Benchmarks

We will help with quarterly and annual benchmarks for your PPC campaigns - helping you secure funding for future PPC efforts.
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Strategy Meetings

We will have two 60 minute strategy meetings each month to discuss performance and lead quality.
Our Solutions

How We Drive Inbound 🙏

We’ve compiled a list of our greatest of all time tactics - in addition to our cutting edge strategies that really knock the socks off of our clients customers and make them want to do business with them..

Our Systems Include:

🗣️ Competitive Market Research

Contrary to popular belief, you are likely operating off of only 10% of your competitor's PPC data.

We internally scrape their ads and get a crystal clear picture for your team (or is) to use to optimize your ads.

🧲 Offer & Messaging Workshop

The biggest driver of inbound leads is not how optimized your ads are. It’s what you are actually offering AND how you are presenting and describing it to people. The same offer presented differently can have outlandishly different effects.

We iteratively work with you to get the best messaging possible on your website, outreach, social media and ads.

🕸️ Cohesive Brand & Funnel Build

You’ve probably heard the ads talking about how you need a funnel if you want to revolutionize your business. Well we are here to tell you that it’s kinda true… but what you 100% also need is a cohesive brand.

Not only will you get an exceptionally designed and effective website but you will get a lead funnel that attracts, nurtures, and converts leads into buying customers.

📈 Programmatic SEO (100+ New Pages)

The adage of SEO takes a long time and you have to wait 6 months to see results is no longer the case.

We have identifyed a no code and AI automated way to mass create new pages for your website that start ranking for very niche terms in just 30 days.

🖱️ AI Analysis For PPC Ads

We’ve built an internal AI that analyzes client Google Ads accounts and optimizes the sh** out of them. It can keep tabs on all of your keywords, and turn off keywords that are overspending and haven’t driven conversions over the last year.

Pair this with bottom of funnel conversion tracking and this is an incredibly effective combo.

📱 AB Test Effectively With Us

Most organizations suck at AB testing for 3 big reasons: they don’t do it right (test 2+ things at once), they don’t keep track of the results and iteratively test after it’s completed, and employee churn means AB test findings disappear over night.

We’ve cofounded a tool to track all of your social media and cold outbound AB tests so you can easily visualize performance and share insights for years to come.

✉️ Inbound Lead Outbound

This topic is growing in popularity but is very much still in its infancy. It’s centered around the idea that cold outbound is becoming more of a marketing function than sales due to efficiencies in place from enrichment and AI tools like Clay and Smartlead. With these tools you can build effective appointment setting funnels with very little man power involved.

🛤️ Clear conversion tracking w/ Qualitative & Quantitative data

We are data driven in the quantitative and qualitative sense. When you work with us, you will have the best possible tech stack installed on your site with reports that paint a crystal clear picture of what’s working & what’s not. And we are able to dive deeper into the numbers by analyzing website session recordings, heatmaps, and scroll depth analysis to understand how your website users are engaging with your brand - and how that affects your inbound ROI.

🤐 Completely done for you

That’s right. We are doing this almost all entirely for you. We will need your help getting caught up to speed with your brand and your ICP - as well as any existing marketing campaigns & CRM - but after that all that is required is your approval & feedback on everything we are producing.

⏰ In 30 days or we pay you

We are so excited for you. When have you ever worked with an agency, or anyone for that matter, who has delivered high quality mechanisms every single week for 30 days straight. We are willing to be never - but even if you have - then you know that this is rare. And we are so confident that we will complete this whole system for you in 30 days - but if we don’t - we will pay you back every penny. (but that’s not going to happen ;))

Our Solutions

How We Drive Inbound 🙏

We’ve compiled a list of our greatest of all time tactics - in addition to our cutting edge strategies that really knock the socks off of our clients customers and make them want to do business with them.

Our Greatest Hits:

🗣️ Competitive Market Research

Contrary to popular belief, you are likely operating off of only 10% of your competitor's PPC data. We internally scrape their ads and get a crystal clear picture for your team (or is) to use to optimize your ads.

🧲 Offer & Messaging Workshop

The biggest driver of inbound leads is not how optimized your ads are. It’s what you are actually offering AND how you are presenting and describing it to people. The same offer presented differently can have outlandishly different effects. We iteratively work with you to get the best messaging possible on your website, outreach, social media and ads.

🕸️ Cohesive Brand & Funnel Build

You’ve probably heard the ads talking about how you need a funnel if you want to revolutionize your business. Well we are here to tell you that it’s kinda true… but what you 100% also need is a cohesive brand. Not only will you get an exceptionally designed and effective website but you will get a lead funnel that attracts, nurtures, and converts leads into buying customers.

📈 Programmatic SEO (100+ New Pages)

The adage of SEO takes a long time and you have to wait 6 months to see results is no longer the case. We have identifyed a no code and AI automated way to mass create new pages for your website that start ranking for very niche terms in just 30 days.

🖱️ AI Analysis For PPC Ads

We’ve built an internal AI that analyzes client Google Ads accounts and optimizes the sh** out of them. It can keep tabs on all of your keywords, and turn off keywords that are overspending and haven’t driven conversions over the last year. Pair this with bottom of funnel conversion tracking and this is an incredibly effective combo.

📱 AB Test Effectively With Us

Most organizations suck at AB testing for 3 big reasons: they don’t do it right ( test 2+ things at once), they don’t keep track of the results and iteratively test after it’s completed, and employee churn is the single most common reason AB test findings disappear over night. We’ve cofounded a tool To track all of your social media and cold outbound AB tests so you can easily visualize performance and share insights for years to come.

✉️ Inbound Lead Outbound

This topic is growing in popularity but is very much still in its infancy. It’s centered around the idea that cold outbound is becoming more of a marketing function than sales due to efficiencies in place from enrichment and AI tools like Clay and smartlead. With these tools you can build effective appointment setting funnels with very little man power involved.

🛤️ Clear conversion tracking w/ Qualitative & Quantitative data

We are data driven in the quantitative and qualitative sense. When you work with us, you will have the best possible tech stack installed on your site with reports that paint a crystal clear picture of what’s working & what’s not. And we are able to dive deeper into the numbers by analyzing website session recordings, heatmaps, and scroll depth analysis to understand how your website users are engaging with your brand - and how that affects your inbound ROI.

What's NExt

What does this look like? ⌛

Click through our tabs to get better understanding of what each part of our offer looks like.

Want a sneak peak?

Check out our YouTube To See How We Optimize ⌛

We publish content quite frequently with podcasts and tutorial walk through videos.

Dashboard mockup
Competitive Research

Always Know What Your Competitors Are Bidding On

We conduct first party scrapes in the Google Search and share a custom portal to that data with all of our clients.

Dashboard mockup
Dashboard mockup
AI PPC Optimizations

We Let AI Identify Small Wins 24/7 That Add Up To $1000s

We use AI to help run analysis on your account 24/7 so that we can make daily changes that add up to major budget savings every month.

Visualize ALL AB Tests

Never Lose AB Test Data Again & Visualize Your Improvements

Our founder co-founded AB Wizard to help track & visualize AB tests across all major PPC & social ad channels. Every client will have a custom dashboard that showcases their AB test learnings.

Dashboard mockup

30+ Happy Clients

David Sanders

Collaborating with Ian is like having an ace up your sleeve. I worked with Ian on several initiatives across Rule 1's portfolio, each using various marketing technologies and having disparate requirements, resulting in wildly successful (valuable) outcomes. I could not recommend Ian more highly -he is a professional and an expert in his craft as well as a personable, knowledgeable, and kind human being.

Rule 1 Ventures
Jenny Goldschmidt

Ian is a digital marketing genius! We saw direct impact on our sales from the work Ian did. Our sales grew 280% last year as a young start-up, and we attribute a lot of that success from the successful campaigns that Ian's team brought to us.

Red Sentry
Brett Renken

Ian is an incredible digital marketer and a pleasure to work with.

VP of Marketing, Clutch
David Traxler

Ian delivered 4-6x return on our digital advertising efforts. Will reengage soon. Highly recommend.

Director of Sales, Rule 1 Ventures
Jordan Johnson

Ian is so focused on getting results and using the optimal resources and investment to do so.

Group Account Director, Iris Worldwide
Peyton Kirkley

Working with Ian was an absolute pleasure. He is an expert in his field.

Account Executive, Red Sentry
Alex Hoskins

Ian communicates well and is honest and trust worthy.

President, 121Gm
Abby Nichols

They brought incredible creativity, strategic thinking, and dedication to driving results in our campaigns.

Head of Customer Success, Bank Shot
Alex Thomas

With Ian's help we generated an additional six figures a month in revenue.

Chief Technology Officer, Red Sentry
April Kenyon

We have been happy customers and cannot think of any areas to improve on!

Account Executive, Coast to Coast
Suneetha Sajja

More prospects are finding us online, and sales opportunities are up.

Account Executive, Roxwrite
Jay Bland

They learn your business, trust your insight, and deliver accordingly.

Chief Growth Officer, GreenCourt
John Kaufman

They were timely with their posts and responses to reviews.

Owner, Partners II Pizza
Johnny Bond

They were able to take our brand from a relatively unknown product to the #1 organic search.

CEO, FactorCloud
Frank Trammer

Their exceptional communication skills and high level of organization truly sets them apart.

CEO, Guardian Leadership
Fraser Ellard

Optimize Your Marketing is very responsive to our vision and implements changes quickly and thoroughly.

Co-Founder, Dodeka Digital
Reed Peets

Ian's affable personality made our time together enjoyable.

Account Executive, TruckerCloud
John Timar

I was very pleased with our work together.

CEO, Kill Cliff
Weaver Ellard

They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas.

VP of Revenue, Rule 1 Ventures
Valentina Flores

I never had to worry about deadlines or status, because I knew things would be done.

CEO, Red Sentry
"They're innovative and creative, and have such a passion for their work. As a startup, we need frequent pivoting, and they are so flexible and ready for trying new things."
Valentina Flores, CEO @ Red Sentry
"With Ians help we generated an additional six figures a month in revenue."
Alex Thomas, Co-Founder @ Red Sentry
"They took a very strategic and innovative approach, always staying up to date on the newest trends and ideas."
Weaver Ellard, VP of Revenue @ Rule 1 Ventures

🔍 Why you shouldn't look any where else…

We have done the research for you and put it together in a nice little table below 👇

Other Agencies

Internal Hire

Optimization Experts

Custom Dashboards

Maybe
24/7 AI Monitoring

No Code Automations

Maybe
Weekly Keyword Updates

Maybe
Visualized AB Tests

60 Minute Strategy Calls

Maybe

Other Agencies

Internal Hire

Third Party Validated

We Are A Top PPC Company in the US

We’ve been recognized by Clutch and other 3rd party sites as a top marketing optimization agency.

A Letter From Ian

Ian Binek, Founder
Check out our podcast.
Deep no code automation experience to support your PPC Campaigns.

From the Desk of Ian Binek
Currently Salt Lake City, Utah
Beautiful, Sunny Day
Wed May 15, 2024


Re: Why you should consider us…

Well, I’d be a little concerned if you weren’t skeptical. Unfortunately the digital marketing industry is plagued by fly by night agencies that overpromise and under deliver.

And when you think about it, it’s really easy to say you own digital marketing agency. All someone needs to do is create a website, make a video claiming they’re the best, create a campaign on Facebook/Google and hit publish.

Done. Easy.

What’s not easy to do, however, is…


    • Lead growth marketing for numerous B2B organizations
    • Recognize REAL & TANGIBLE growth for these companies (watching them grow YoY)
    • Have clients renew, refer, and upgrade because of the success they’re seeing
    • Spend an enormous amount of time deeply understanding the industries we serve
    • Devote a quarter of your life to a cause bigger than yourself
    1

That’s what you get when you work with Optimize Your Marketing.

We have “been there” and “done that” for our B2B tech clients - and we know a thing or two about taking your business from 0 to $100,000K Inbound MRR in just under a year. (Re: Red Sentry’s Case Study)

We seek to not only bring incredible results, but to delight you during the whole process. We pride ourselves on our exceptional communication & responsiveness.

I can’t wait to meet you + build your inbound marketing machine.

Until then…

Ian Binek

Founder & CEO, Optimize Your Marketing

success or we pay you

30 Day Guarantee…

 In the B2B SaaS & Cybersecurity world, timing & speed is everything. That’s why we build your inbound machine fast. 30 days from now, you could have a completely brand new machine that generates leads on autopilot. That is guaranteed, or we will pay you back your deposit with no questions asked. 

P.S. We have never had to enact the guarantee - everyone has always gotten their machine complete in 30 days or less.

What's on your mind?

Frequently Asked Questions

Everything you need to know about working with us.
Is the competitive research report free?
Yes, if you sign up for a competitive research report by leaving your email in the hero of our home page then we will work with you to conduct a 3 day competitive scrape completely free.
Which plan should I choose?
If you aren't running PPC campaigns in your organization, we recommend the audit service because it will give a good understanding of the competitive landscape, as well as allow us to review your campaign setup before launch that way we it can be as optimized as possible before launch. If you are already spending $3k or more on Google Ads, we recommend either our optimize or lead plans. Optimize will have us in the accounts daily making adjustments and reporting them to you weekly through Slack and Email, as well as through strategy meetings. Lead will have us in complete control of your PPC strategy and we will act as a full team inside of your organization - reporting to stakeholders.
When can I get started?
If you fill out our form today, we will be in touch with you within 24 hours to book a discovery call. Within 3-5 business days after that call, we aim to have strategy call where we propose a strategy and timeline of our optimization services. 2-3 business days after that meeting, we aim to establish a decision date.
What would you say our key differentiator is?
Simply put - we optimize PPC campaigns. That's all we do. We will work with you to deliver the most optimized PPC campaigns possible with custom competitive research, daily optimizations using our AI PPC bot, strategic AB testing, and a custom dashboard to visualize your performance. You will work directly with our founder and be informed when changes in the search algorithm occur. Need to learn more? Check out our case studies or Clutch reviews.
How big is your team?
The answer... small. We are lead by Ian Binek, PPC optimization expert. If you'd like to learn more about him, check out our about us page or visit his LinkedIn.
Who do you work with?
We work with B2B SaaS, Cybersecurity, Fintech, and Growth stage companies who are already spending on PPC ads. We come in and optimize campaigns so that they can recognize ROAS improvements over time as their PPC efforts continue to scale.
When can I expect results?
For our optimize and lead plans, we aim to establish benchmarks before starting so we can have a honest conversation with you on when you should expect improvements with you ROAS. We are not an agency that promises results in a certain time frame because quite frankly every account we work with is different - meaning we will not make false promises just to close a deal with you.
How much do you cost?
It varies based on the scope of your campaigns & the ad budget you have. Generally speaking, the higher your budget, the more optimizations we have to make - thus our retainer will be in a higher range. The same can be said for smaller budget campaigns. Our lowest retainers start at $2K per month, while our highest hover in the $10K per month range. It ultimately depends, and that's why we have a discovery and strategy meeting before committing to a retainer for your company. Hopefully that's clear things up! Please reach out if you would like a quote.
What is PPC Optimization and how is it different than just regular ad campaign management?
Regular agencies will set your PPC campaigns up, then check them weekly or every other week to ensure your optimization scores are hovering in the 90% range. We are way more hands on. We are in your account daily, making adjustments that our AI bot recommends to us, that are ultimately saving you $10s of dollars every day. Over the course of a quarter we can save $1000s in traditional wasted ad spend, while also reallocating that budget to winning campaigns from strategic AB tests we conduct every 2 weeks. We thrive off of the data and the insights from your account - this is what we do.
How does billing work?
We offer a rolling 30 day retainer, so if you aren't happy after 30 days you can choose to cancel. We recommend investing at least 90 days with us before making that decision. We invoice with net 21 terms.

Get a taste of how we think

Don’t like to read? We have podcasts. Don’t like to listen? We have videos. Don’t have a lot of time? We have short form social media posts. We’ll meet you wherever you like ;)
Read Blog

Latest Podcast Episode

More episodes

The Impact of Reddit in Search Results Feat. Evan Sherbert, SEO Manager @ G2

Evan Sherbert, SEO Manager at G2, discusses the role of SEO in driving targeted visibility and traffic to core page types on G2.

A Unique Take On CRO: Consumption Rate Optimization Feat. Tas Bober | S2 Ep 7

In this episode of the Optimize Your Marketing podcast, host Ian Binek interviews Tas Bober, a LinkedIn expert and landing page expert.

The Value of SEO in Content Marketing Ft. Amy Stewart | S2 Ep6

In this episode, Ian Binek interviews Amy Stewart, the Associate Director of Content at PayScale, about her priorities as a content lead and strategies for brand awareness.

Let us build the same inbound marketing system we have built for B2B SaaS & CyberSecurity companies that are making well into the 6 figures each month all from inbound marketing mechanisms.

We want to optimize your PPC campaigns

Here's what happens when you fill out our form. 👇

01.

Within 24 Hours: 30 Minute Discovery Call Planned - Uncover what's working and what's not, let you know if we think we are a good fit, read level access to platforms

02.

Within 3-5 Business Days: 60 Minute Account Audit + PPC Strategy Tailored Towards Your Company.

03.

Within 2-3 Business Days: 30 Minute Decision Time Call - Let's address any concerns before getting started.