FactorCloud is a B2B SaaS that works in the very niche space of factoring. They approached Ian and the Optimize team to help with their inbound marketing efforts in the form of SEO & PPC advertising.
We conducted an extensive SEO audit and uncovered technical and on page optimizations that could quickly get FactorCloud on page 1 of Google. We completed those audit action items and submitted their website for a priority crawl in Google Search Console. After we did that, we worked on building out their blog collection on their website & even migrated their whole site over to a new web builder called Webflow to help modernize their brand.
We started running Google & Bing ads campaigns in 2 unique ways.
FactorCloud recognized the #1 position in Google for Invoice Factoring Software in 90 days, they saw a 50% increase in inbound leads from our paid advertising solutions, and mentioned that they received a significantly increased brand exposure and awareness from conferences and show that they attended. It was amazing getting to work with FactorCloud and we continue to provide strategy & AB testing recommendations to help continue to increase their digital marketing efforts.
Develop smart, evergreen Google Ads rooted in competitive research, product, sales, and customer success insights.
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